Sojern is a provider of a data-driven traveler marketing that utilizes programmatic buying and machine learning technology. Within the Brand Marketing department, I create marketing collateral that spans digital, print, and live events.
Riverbed DISRUPT is an exclusive event held in New York City, designed to inspire new thinking, examine trends, and discover breakthrough technologies disrupting the IT landscape in the cloud-first era.
I designed the event logo and collateral to have a typographic disruption as well as visual disruption. I wanted to convey the vibrancy of the city as well as the venue, the modern Conrad Hotel. This theme was carried throughout, from the print and digital communications, to an app created for attendees, to environmental graphics, and projections.
I maintained and added to the icon library.
My icons were used in presentations as well as in print and online.
Illustration of Riverbed SteelFusion at work.
Riverbed SteelFusion Data Sheet
A Data Sheet for Riverbed Steel Fusion.
App Icon for Riverbed Packet Analyzer
This icon was used as the desktop app icon for the Riverbed Packet Analyzer app. It also appeared throughout the app.
Riverbed Blog Illustration
I tried a number of cook book covers, gingham was involved, but we settled on this straightforward approach.
Thumbtack Intranet Site
Thumbtack helps customers who need help connecting to qualified, local professionals. Similarly, Thumbtack needed help connecting employees to work related content that was available on the company intranet, yet difficult to navigate. I helped organize information into an easily navigatable format.
Symantec B2B Portal Redesign
Working within the Visual Design Customer Experience Department, I redesigned a B2B portal, updating the company visual branding throughout the website. Design included navigation, icons, and UI. Coordinated implementation with the Symantec engineering department in India.
Apple Store app
Designed UI, icons, navigation, and buttons for Retail News Network (RNN), an in-store app created for Apple Inc. used by Apple Store Employees in the Apple Stores.
TiVo Brand Marketing
Design for international consumer electronics company. In the Brand Marketing Department, I did visual design for digital assets including landing pages, emails, logos, on-air graphics, event graphics, packaging, print and online ads, environmental graphics, and promotional items.
KIXEYE Product Marketing
Designed marketing assets for social media, mobile, and online games. Monitored performance of social media assets, emails, and ads and adjusted designs to maximize click-throughs and game installs. Creation from concept to production of ad campaigns and emails for maximum user acquisition and retention. Design of brand guides, collateral, landing pages, t-shirts, presentations, game UI, event graphics, social media assets, and promotional items.
PagerDuty Display Ads
Concept, design, production of ads, including sourcing stock imagery, typography.
PagerDuty Whitepaper design
Layouts for white papers. Concept, design, production. Creation of illustrations, icons, layout.